Business
Business Beginning
Structure, register, protect, and launch your business the right way
A complete start-to-launch course covering business structure, licensing, insurance, money setup, branding, pricing, and getting your first customers.
Coming soon
The full curriculum below is finalized and the video lessons are being recorded now. Enrollment opens as soon as the course goes live — reach out through the contact page and we'll let you know the moment it's ready.
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Business Beginning takes you from idea to open for business. You will validate a real idea, choose the right legal structure, register your business and get every license you need, protect yourself with the right insurance and contracts, set up clean books and taxes, build a brand that looks established, price for actual profit, and land your first customers. Eight modules, forty lessons, written for owners who are doing this themselves.
Curriculum
Finding Your Business Idea
- —Spotting Problems Worth Solving· 14 min
- —Researching Your Market· 15 min
- —Validating Before You Build· 15 min
- —Sizing the Opportunity· 14 min
- —Choosing Your First Offer· 13 min
Choosing Your Business Structure
- —Sole Proprietor vs. LLC vs. S-Corp· 16 min
- —Liability and Protecting Personal Assets· 14 min
- —How Each Structure Is Taxed· 16 min
- —Single-Member vs. Multi-Member and Partners· 15 min
- —Making the Decision and Filing· 14 min
Registering Your Business
- —Naming Your Business and Filing a DBA· 14 min
- —State Registration Step by Step· 15 min
- —Getting Your EIN· 12 min
- —Local Licenses and Permits· 15 min
- —Sales Tax Registration and Nexus· 15 min
Insurance and Risk Protection
- —General Liability Insurance· 13 min
- —Professional Liability and Errors & Omissions· 14 min
- —Business Owner's Policy and Property Coverage· 14 min
- —Home-Based, Vehicle, and Cyber Coverage· 14 min
- —Contracts, Waivers, and Client Agreements· 15 min
Money Setup and Bookkeeping
- —Separating Business and Personal Money· 14 min
- —Choosing a Bookkeeping System· 14 min
- —Your Chart of Accounts· 13 min
- —Quarterly Estimated Taxes· 14 min
- —Deductions and Record Keeping· 14 min
Building Your Brand
- —Positioning and Your Brand Promise· 13 min
- —Visual Identity Basics· 13 min
- —Brand Voice and Storytelling· 13 min
- —Your Website Essentials· 14 min
- —Consistency Across Every Channel· 12 min
Pricing and Unit Economics
- —Knowing Your True Costs· 13 min
- —Pricing Models That Work· 14 min
- —Understanding Unit Economics· 13 min
- —Break-Even and Your Number· 13 min
- —Raising Prices Without Losing Customers· 14 min
Launching and Getting Customers
- —Your 30-Day Launch Plan· 14 min
- —Getting Your First 10 Customers· 14 min
- —Sales Conversations That Do Not Feel Pushy· 15 min
- —Getting Paid: Invoicing and Payments· 14 min
- —Feedback, Referrals, and Iteration· 14 min
Instructor: Dr. Shannon Springob