Marketing
Digital Marketing: Software & Tools
Master the tools that get a small business found, followed, and hired
A hands-on tour of the software that runs modern small business marketing: websites, design, social, email, local SEO, ads, and analytics.
You can have an amazing business… but people have to know it exists!
Visibility is everything.
Coming soon
The full curriculum below is finalized and the video lessons are being recorded now. Enrollment opens as soon as the course goes live — reach out through the contact page and we'll let you know the moment it's ready.
Notify me when it launches →About this course
Digital Marketing: Software and Tools is a practical, tool-by-tool walkthrough of everything a small business needs to market itself. Build a strategy and a lean tech stack, launch a website and landing pages that convert, create content with Canva and AI tools, run social platforms and schedulers, build an email list with automated sequences, dominate local search and Google Business Profile, understand your audience and price for your market, run your first paid ads responsibly, and measure it all with analytics that drive decisions. Eight modules, forty lessons.
Curriculum
Marketing Foundations and Your Stack
- —Strategy Before Software· 13 min
- —The Customer Journey and Which Tool Owns Each Stage· 12 min
- —Choosing Tools Without Overspending· 12 min
- —Setting Up Your Marketing Foundation· 12 min
- —Building Your Marketing Calendar· 13 min
Website and Landing Pages
- —Choosing a Website Platform· 14 min
- —Pages That Convert· 15 min
- —Landing Pages and Lead Magnets· 14 min
- —Speed, Mobile, and Technical Basics· 13 min
- —Tracking and Conversion Setup· 14 min
- —Does It Actually Work? Test Your Site Like a Customer· 22 min
- —Notifications, Response Time, and Never Losing a Lead· 20 min
- —Automating Checkout: Make Buying Effortless· 20 min
- —Mobile Checkout Optimization: Kill the Friction· 18 min
Design and Content Creation Tools
- —Canva From Zero to Confident· 15 min
- —Photography and Video on a Phone· 14 min
- —Writing Copy That Sells· 14 min
- —AI Tools for Content Production· 15 min
- —Organizing Your Content Library· 11 min
Social Media Management Platforms
- —Choosing the Right Platforms· 13 min
- —Meta Business Suite· 14 min
- —Scheduling Tools: Buffer, Later, Metricool· 13 min
- —Content Formats and Posting Rhythm· 13 min
- —Engagement, Community, and Social Proof· 12 min
- —Organic Content vs. Paid Ads: What Each One Actually Does· 18 min
- —Free Channel Playbook: Drive Every Click Back to You· 22 min
Email Marketing and Automation
- —Choosing an Email Platform· 13 min
- —Building and Growing Your List· 13 min
- —Writing Emails People Open· 14 min
- —Automations and Funnels· 15 min
- —Deliverability and Email Metrics· 14 min
Local SEO and Google Business Profile
- —Optimizing Your Google Business Profile· 15 min
- —Reviews and Reputation Management· 13 min
- —Local Citations and Directories· 12 min
- —On-Page and Content SEO Basics· 15 min
- —Keyword Research Tools· 14 min
Audience, Price, and Place
- —Who Are You Really Advertising To?· 16 min
- —When Your Price Blocks the Right Customer· 15 min
- —Location-Based Pricing and Market Positioning· 15 min
- —Google Ads: Reaching People Already Searching· 15 min
- —Meta Ads: Creating Demand With the Right Audience· 16 min
Analytics, Reporting, and Iteration
- —Google Analytics 4 Essentials· 14 min
- —Google Search Console· 14 min
- —Building a Simple Marketing Dashboard· 13 min
- —Attribution: Knowing What Actually Works· 13 min
- —The Monthly Marketing Review· 13 min
Instructor: Dr. Shannon Springob